Job Description
Key Skills: Brand, Marketing, Innovation, Product Development, Customer service,channel sales, campaign planning, agency handling,marketing communication,advertising,
I am looking for the below mentioned profile for a Reputed Life Insurance co. In case you have any references, pls do share. Would be great help! Thanks in advance
Pls send your responses to walkthetalk@aol.in
Job profile
Designation Senior Manager Brand, Marketing
Department - Marketing
Location - Mumbai
Qualification / Experience (No of years & type) / Age
MBA from a premier institute from 2003/ 2004 batch
28-30 years
6 8 years of work experience
Worked for a leading marketing company (HLL, P&G, Kelloggs, Godrej etc) / leading advertising agency (JWT, Lowe Lintas, Ogilvy, RK Swamy etc)
Role Description
The individual should consider this role as a good opportunity to understand the various nuances of marketing & learn by doing on the job - to develop into a competent strategic thinker in due course of time.
Will manage the entire communication development process - from thought generation, proposition development, agency briefing to complete execution.
o In this regard, he/she will be need to exhibit strong agency management & co-ordination skills (Managing Ad/outdoor agencies, printers etc)
To assist the Senior Marketing Manager
o In developing competent communication briefs based on impactful insights to inspire creative agencies
o In initiating and implementing 360 ideas around each launch to maximize brand impact
Use market research to develop a better understanding of the customer & evaluate communication effectiveness
Monitor, review and report on all marketing activities and results regularly
Track competitive activity and understand implications on the brand
