Sr. manager - market communication(brand management), hyderabad, ap circle idea - All Locations

 

Qualifications

MBA - Marketing Management

Mandatory Skills

ATL, BTL, Brand Visibility,Competitor Analysys

Responsibilities

Accountability (Write In same format as the Job Purpose)

Supporting Actions (Specific activities required to achieve the Principal Accountability)

4) Principal Accountabilities

To plan various brand initiatives to enhance brand visibility.

-          Outdoor media management

-          Retail level in-shop and external visibility enhancement

-          POP design and execution

-          Rural and Highway visibility through wall painting and shutter painting

-          ATL activities like press, radio and cinema

-           

To track budget and monitor activities to ensure Marcom budget adherence

-          Ensure purchase requisition through indent

-          Tracking invoices and payment

-          Monthly budget tracking

-           

To execute activities within timelines specified to achieve targeted BTI score

-          Creative agency management

-          Outdoor agency management

-          Signage vendor management

-          Roll out of 360 degree national campaigns

-          Tactical offering communication

To plan for Innovation in communication

-          Agency briefing and de-briefing

-          Evaluation and execution of innovation