Dell Inc.
Job Description
Business Analysis Sr. Advisor-110000RL
APJ Campaign Manager will be responsible for the timely and accurate selection and output of customer campaign lists for direct marketing programs. She/ He will interface with Marketing Managers and CRM team members as part of a work group to develop direct marketing campaigns. Key responsibilities will include :
· Co-create campaign strategy aligned with business priorities, work with multiple stakeholders to get buy-in and drive implementation
· Own and develop deep relationships with key stakeholders in business. Seen as a trusted business partner and the GO-TO person on all Campaign related matters.
o Project manage and own delivery of campaign lists, ensure quality control and timelines.
o Develop and interpret business requirements that are used to create and execute SAS code extracting direct marketing lists.
· Identify data owners / sources & liaise for access
· Help convert raw data to usable and manageable information.
· Create & make presentations to explain problems, approach, and solution and progress report to clients.
· Perform detailed audits of list selection and final production of outputs to ensure selection of customer data is accurate and follows information security policies and procedures
· Drive significant automation and streamlining of the processes underlying the services
· Develop / lead a team of analysts on leading business initiatives.
Key measures of performance of this role will be:
· Meeting of service level targets for process throughput and quality for own and team's work
· Customer satisfaction rating of 90%+
· Driving of significant business benefit measured as hard bottom line impact
Qualifications
· Education: Engineer or MBA from a reputed business school will be preferred.
Post qualification relevant work experience of 5-8years preferably as an analyst or process lead with a reputed organization, preferably in the CRM/ Database marketing/ domain.
Essential Experience:
· Should have managed customer relationships in remote environment
· Campaign design, execution and Measurement experience in a large distributed setup.
· Hands on Database marketing, data extraction and manipulation experience using SAS, SQL
· Extensive use of analytical tools and techniques, problem solving, deep data analysis
· Process mapping, analysis and design
· Driving cross functional business change projects delivering defined business benefits
· Managing projects / teams of 2-10 people
· Knowledge of Asian languages will be a plus but not mandatory
Skills and Competencies:
· Strong communication and stakeholder management skills
· Exceptional Project management and planning skills
· Hands one experience in SAS, SQL and expertise in excel.
· Exposure to Statistical concepts is required
· High level of competency with using MS Excel, Word and Powerpoint is essential
· Business acumen and ability to determine the value of work to business
· Drive of results and focus on delivery of targets / SLA adherence
· Ability to deal with ambiguity and work across multiple priorities simultaneously
Exposure to Six Sigma / BPI techniques. Certification (Green Belt) will be an advantage.
